The Citywide Zero Carbon Action Campaign is a public initiative aimed at raising awareness and driving action towards carbon neutrality across the city. Through educational outreach, community engagement, and promotional activities, the campaign encourages individuals and organizations to adopt low-carbon lifestyles and sustainable practices.

Our Role:
I was responsible for the overall visual identity and key creative assets, including:

Logo Design: Developed a distinctive and meaningful logo to represent the campaign’s commitment to zero carbon and sustainability.

Branding: Established the visual branding guidelines, including color palette, typography, and visual elements, ensuring a unified and recognizable campaign image.

Poster Design: Created impactful posters for online and offline promotions, effectively communicating key messages and motivating public participation.

Key Outcomes:

Built a strong and cohesive brand identity for the campaign.

Enhanced visibility and public engagement through compelling visual materials.

Supported the campaign’s mission to promote sustainable, zero-carbon living in the community.