The Hi-Touch Digital Elderly Outreach Program is an innovative two-year initiative aiming to enhance digital literacy and promote technology adoption among the elderly community. The program leverages smart devices, interactive learning, and outreach services to empower seniors with the skills and confidence to use digital technology in daily life.
The branding and promotional visuals needed to deliver a friendly, approachable, and modern image to encourage elderly participation and community recognition.

My Role & Responsibilities:

Key Visual Design: Developed the program’s main visual identity and logo, ensuring consistency across all materials.

Design Item Modification: Adapted and modified designs for various deliverables, including leaflets, posters, backdrops, exhibition boards, and banners.

Printing Production: Coordinated and supervised printing production to ensure quality and color accuracy.

Design Highlights:

Vibrant, technology-inspired visual theme blending icons and graphics related to smart devices, communication, and digital interaction.

Eye-catching logo design conveying both technology (digital goggles) and approachability (friendly facial expression).

Consistent color palette and graphic style for use across print and event materials.

Large outdoor displays and promotional materials tailored for outreach events in public spaces.

Impact:
Successfully strengthened the program’s public image, improved engagement with the elderly community, and supported outreach efforts across Hong Kong.